Notes from the edit suite
What we learn making content for real businesses. Numbers included, jargon optional, nothing here to sell you a course we do not have.
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Seven brief mistakes that make content cost more
The vague brief is the most expensive line item in any project. Here is what to write instead.
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Hooks that hold past two seconds, tested on 200 reels
We pulled the retention graphs on our last 200 reels. Five hook shapes keep showing up at the top.
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How long should a reel be in 2026? Shorter than you think
Our median top performer is 11 seconds. The data on when longer actually wins.
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Finding a brand voice without a workshop or a mood board
The 30-minute exercise we run with every new copy client. Steal it, it works.
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One shoot day, four weeks of content: the repurposing map
Exactly how we turn a single filming day into 16 to 24 usable pieces, with the cut list.
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TikTok or Reels: where to put a small budget in 2026
For audiences under 50K, the answer is annoying but consistent across our client data.
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Free downloads
Templates we actually use
The same files we send clients. No email gate, just take them.
Content brief templatenew
Monthly content calendar
Pre-shoot checklist
Monthly report template
Caption style guide
Live webinar
Content on a $500 month: what we would do
· free · 40 min + Q&A
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Jack Mercer
Founder, will bring real client numbers
Founder, will bring real client numbers