A small Hobart crew with big-retail output
Nine people, one studio in Lenah Valley, and a shared allergy to content that fills a feed without saying anything. Since 2019 we have shipped more than 850 projects for Australian brands.
Started in a garage, stayed stubborn
Jack started the studio in 2019 with a borrowed camera and a grudge against agencies that charged $8K for a deck and a mood board. The first client was the bakery downstairs. The reel we shot for them sold out a Saturday's worth of pastries by 10am.
Word got around Hobart. By 2022 we had a real studio, a producer, two editors and a policy we still keep: every client talks directly to the person making their stuff. No account managers translating briefs into mush.
Today about a third of the work is Tasmanian, the rest is mainland brands who found us through the blog or a client's post going suspiciously viral. The philosophy has not changed: fewer pieces, made properly, posted on a rhythm you can sustain.
People who will actually touch your project
Hover a name to see a face. These are the ones answering your emails.
Why we still say no to work
JackI turn down about a third of the briefs that land in our inbox. Not because we are fancy. Because some jobs are set up to fail: no budget for the idea, no time for revisions, or a founder who wants "viral" without a product worth filming.
Saying yes to those would grow the revenue graph and quietly ruin the thing clients actually pay us for: work that ships on time and performs. So we stay small, charge fairly, and tell you when your idea needs more thought before it needs a camera.
Recent projects
A mixed shelf of what we make. Filter by format or just scroll.
How Derwent Cycles grew 19K followers
Posting whenever, selling never
A great bike shop with a feed that looked like a group chat. Sales came from word of mouth, Instagram contributed nothing measurable.
Three slots a week, shot monthly
One shoot day a month in the workshop. Tuesdays got repair tips, Thursdays new builds, Saturdays customer rides. Every post had a job.
Reach became revenue
Six months in, the shop could trace sales to specific posts. A "rebuild this clunker" series alone booked out the workshop for a quarter.
"I used to dread posting. Now I walk past the workshop and someone is already filming the interesting bit."
People noticed, apparently
"A studio that proves Hobart punches well above its weight in digital creative."
"The rare content shop that talks about revenue before reach."
"Their case studies read like accounting documents, in the best way."
Brands we keep busy
What a shoot day looks like
Tools we open every morning
Boring reliability over shiny new toys. Everything below has survived at least two years in our workflow.
Clients get a Notion board for their project and a Frame.io link for reviews. No email attachments named FINAL_v7_really-final.
We are always short on talent
Freelance and part-time mostly, Tasmanian preferred but remote works for the right person. Send three things you made and one paragraph about you.
Portfolio beats CV. Write to visualcontentstudio@gmail.com with "crew" in the subject.